=+1. With smoking bans in effect in many places, Zippo Manufacturing, maker of the well-known lighters, is looking for ways to license its brand name to makers of products such as grills, torches, space heaters, and fireplaces. Do you think this is a good strategy for Zippo? Why or why not? Identify another well-known product that you think would profit from a licensing strategy. What kind of companies would make good licensing partners for this firm? Do you think the strategy would be successful? Why or why not?