1. Would you approach the employee to discuss the problem? Suppose you work for a firm that...

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1. Would you approach the employee to discuss the problem?

Suppose you work for a firm that sells home appliances such as refrigerators, microwaves, and washers and dryers. Your company has been slowly losing customers, but no one seems to know why.
Employee morale is sliding as well. You believe the company is run by honest, dedicated owners who want to please their customers.
One day, you overhear an employee quietly advising a potential customer to shop at another store. You realize your firm’s biggest problem may be lack of employee satisfaction—which is leading to external customer loss.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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