1. Would you take a quick look at the report before you return it to your friend?...

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1. Would you take a quick look at the report before you return it to your friend? Why or why not?

You are having lunch with a friend who works for an advertising agency that competes with yours. Suddenly he remembers an errand he has to run before returning to work, and he rushes off with a hasty good-bye after giving you some money to cover his lunch.

As you gather your things to leave a few minutes later, you realize your friend left his notebook computer on the table, open to a report about a client. Your company is very interested in doing some work for this client in the future.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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