11. Cheapand illegalcopies of pirated popular movies, video games, and music often are available for sale in

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11. Cheap—and illegal—copies of pirated popular movies, video games, and music often are available for sale in Asia within days of their worldwide release. The entertainment industry has so far had little success in stopping the fl ow of these copies into consumers’

hands. Do you think multinational economic communities should be more eff ective at combating piracy? Why or why not? What actions could they take?

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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