2. Categorize each of the following as a high- or low-involvement product: toothpaste, laptop, apartment, cup of

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2. Categorize each of the following as a high- or low-involvement product: toothpaste, laptop, apartment, cup of coffee, and cell phone service.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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