=+2. Categorize each of the following as a high- or lowinvolvement product: shampoo, computer, popcorn, apartment, cell

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=+2. Categorize each of the following as a high- or lowinvolvement product: shampoo, computer, popcorn, apartment, cell phone service.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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