=+2. Do you think the AMAs code of ethics would be violated if marketers compiled a mailing

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=+2. Do you think the AMA’s code of ethics would be violated if marketers compiled a mailing list from information provided on warranty and product registration cards and then used the list to send customers new-product information? Why or why not?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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