2. Event marketing. The Westminster Kennel Club runs the nations largest dog show. Go to the events...

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2. Event marketing. The Westminster Kennel Club runs the nation’s largest dog show. Go to the event’s Web site. Review the Web site and prepare a brief report relating what you learned to the material on event marketing in the chapter. Make sure to describe sponsor tie-ins and other joint marketing efforts.

http://www.westerminsterkennelclub.org

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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