=+2. Fast-food chains may face renewed challenges to their menu offerings as health concerns about obesity and

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=+2. Fast-food chains may face renewed challenges to their menu offerings as health concerns about obesity and other ills increase, and as alternatives such as Panera Bread and Baja Fresh continue to grow. Do you think pricing strategies can continue to protect the fast-food giants against these threats? Why or why not?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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