2. Global marketing strategies. Samsungthe Korean-based electronics companyhas been quite successful over the past ten years at
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2. Global marketing strategies. Samsung—the Korean-based electronics company—has been quite successful over the past ten years at marketing its products worldwide. Visit the Samsung Web site and note two or three elements of the firm’s global marketing strategy. Next visit the Web sites of two other global electronics company, such as Sony or Philips. Compare and contrast the marketing strategies used by all three companies.
http://www.samsung.com http://www.philips.com http://www.sony.com
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