2. In your opinion, what would be the advantages and disadvantages of working as a salesperson in...

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2. In your opinion, what would be the advantages and disadvantages of working as a salesperson in a niche industry like private or business jets? For someone interested in that kind of job, what would be the barriers to entry?

Welcome to the world of the rich and famous—where people relax in luxury on their own small jet planes rather than climb aboard a commercial airliner and fold themselves into a cramped cabin along with 100 or more fellow passengers. Billionaires, CEOs, and companies– particularly those overseas—constitute a lively, growing marketplace for small jets. One of the leading manufacturers of business aircraft, Brazil-based Embraer, markets its Phenom line that includes the entry-level 100 (valued at $3.6 million) and the 300 (an upgraded model particularly appealing to jet owners who want to trade up).
Phenoms can accommodate four passengers and can fly at 41,000 feet fully loaded.
Embraer is seeing its product line beginning to take off— pardon the pun—in Asia, a region that already accounts for 12 percent of the world’s business jets. Embraer recently opened a plant in Harbin, China, to help meet market need. In a recent year, Embraer took orders for more than 800 of its Phenom 100s and 300s.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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