=+2. International promotional strategies. Visit the Web sites of two U.S. companies that do extensive business in

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=+2. International promotional strategies. Visit the Web sites of two U.S. companies that do extensive business in international markets (examples include McDonald’s, Ford, Boeing, Coca-Cola, and Procter & Gamble). Also, visit the Web sites of two non-U.S. companies that have extensive U.S. operations and sales (examples include Toyota, Unilever, Nestlé, and Philips). Review the material on the Web sites and perform the following exercises.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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