2. ISO certification. The International Organization for Standardization (ISO) is responsible for the development and implementation of

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2. ISO certification. The International Organization for Standardization (ISO) is responsible for the development and implementation of product standards. Go to the ISO’s Web site (http://www.iso.org) and answer the following questions:

a. Who belongs to ISO and how is it administered?

b. How are ISO standards developed?

c. What are some of the advantages of ISO certifi cation?

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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