=+2. One writer says that children exposed to puffery in ads grow into teens who are healthily

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=+2. One writer says that children exposed to puffery in ads grow into teens who are healthily skeptical of advertising claims.

Find several print ads aimed at children, and identify what you think might be puffery in these ads. Select one ad that you think children would be influenced by, and rewrite the ad without the puffery.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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