=+2. Packaging. Companies use packaging to assist in the marketing of their products. Visit each of the

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=+2. Packaging. Companies use packaging to assist in the marketing of their products. Visit each of the following Web sites and prepare a brief report on how each company has used packaging as part of its brand management strategy.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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