=+2. Suppose you were a marketer for a firm like Merrick Pet Care. Describe how you would

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=+2. Suppose you were a marketer for a firm like Merrick Pet Care. Describe how you would market the firm’s gourmet pet dinners to extend their product life cycle.

(Be sure to use what you know about why consumers buy these products.)

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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