=+2. The Krogers of this world are working very hard to create a reason to shop in
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=+2. “The Krogers of this world are working very hard to create a reason to shop in the traditional supermarkets,” said a food industry consultant. “It’s about food.
It’s about what’s for dinner tonight. It’s about ease of shopping.” Wal-Mart, however, competes on price.
What do you think grocery shoppers are really looking for?
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