=+2. The single best thing about our store is the people who work here, says The Little

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=+2. “The single best thing about our store is the people who work here,” says The Little Guys Web site. Why can the company make this claim, and how does it reflect the firm’s customer relationships?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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