=+2. Visit a local Wal-Mart store and observe such aspects as product placement, shelf placement, inventory levels

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=+2. Visit a local Wal-Mart store and observe such aspects as product placement, shelf placement, inventory levels on shelves, traffic patterns, customer service, and checkout efficiency. Discuss what makes Wal-Mart the world’s most successful retailer.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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