=+2. Wal-Mart is selective about what it sellsrefusing, for instance, to carry music or computer games with

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=+2. Wal-Mart is selective about what it sells—refusing, for instance, to carry music or computer games with mature ratings, magazines with content that it considers too adult, or a popular morning-after pill. Because of its sheer size, these decisions can become influential in the culture. Do you think this is a positive or negative effect of the growth of this retailer? Why?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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