2. What kind of marketing channel is Standard Renewable Energy?

John Miggins was 12 when Neil Armstrong took his first steps on the moon. It was on that day Miggins knew he wanted to be an astronaut.
He spent all his free time reading and researching his future career. He thought one of the coolest things, aside from walking on the moon, was how they got electricity all the way up in space.
As early as 1905, Einstein discussed harnessing the sun’s energy in a paper on the photoelectric effect; and, by 1964, NASA’s Nimbus spacecraft launch was powered by a solar array.
The astronaut thing didn’t quite work out for Miggins, but all that research didn’t go to waste.
Flash forward about 25 years. Miggins was at a turning point in his life. Recently laid off and with a family to support, Miggins decided to go off the grid and start his own business. He purchased a small 800-square-foot bungalow on a busy Tulsa street—for a song—and opened Harvest Solar & Wind Power.
Unfortunately, passion wasn’t enough to keep Harvest Solar energized. Even though plenty of people were aware of solar and wind power, for many it was little more than a solution to heat your pool or a back-up battery for rural homeowners. Miggins and his partner took plenty of calls, but few jobs panned out. On the jobs that did, they were always under the gun—scrambling to get what they needed when they needed it, hiring extra hands and subcontractors, keeping just enough money in the bank to make it all happen while putting in 80-hour weeks. If a customer was late on payment, or didn’t pay at all, it could be catastrophic for the business.