2. Which of the four sales channels is each of the following salespeople most likely to use?...

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2. Which of the four sales channels is each of the following salespeople most likely to use?

a. salesperson in a Macy’s store

b. Coldwell Banker real estate agent

c. route driver for Keebler snack foods (sells and delivers to local food retailers)

d. technical support for HP

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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