=+2. With a classmate, go shopping in the grocery store for a product that you think could

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=+2. With a classmate, go shopping in the grocery store for a product that you think could benefit from updated or new package design. Then sketch out a new package design for the product, identifying and explaining your changes as well as your reasons for the changes. Bring the old package and your new package design to class to share with your classmates.

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Related Book For  book-img-for-question

Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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