=+ 2. Would celebrity advertising be as effective for BP on the Street as the use of

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=+ 2. Would celebrity advertising be as effective for “BP on the Street” as the use of average citizens? Why or why not? If BP decided to use include a celebrity spokesperson in its campaign, whom would you suggest and why?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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