3. Building a brand. Visit the Web site for footwear maker Ugg to learn about its efforts...

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3. Building a brand. Visit the Web site for footwear maker Ugg to learn about its efforts at building its brand. How has Ugg answered each of the five questions listed in the chapter concerning the development of a competitive strategy?

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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