=+3. Choose a company that interests you from the following list, or select one of your own. Research the company online, through business magazines, or through other sources to learn what seems to be the scope of its business. Write a brief description of the company’s scope of business as it is now. Then describe strategies for avoiding marketing myopia, expanding the company’s scope of business over the next ten years. Use your creativity and critical-thinking skills to come up with ideas.

a. DHL (delivery service)

b. Carnival Cruise Lines

c. Olympus

d. E*Trade

e. Apple Computer