3. Choose one of the following firms and identify which marketing channel or channels you think would

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3. Choose one of the following firms and identify which marketing channel or channels you think would be best for its goods or services. Then explain the market factors, product factors, and organizational and competitive factors contributing to your selection.

a. Barnes & Noble

b. Outback Steakhouse

c. Sports Illustrated magazine

d. SeaWorld

e. Banana Republic

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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