=+3. Do you think the JPMorgan Chase octagon will become as recognizable as the Nike swoosh or

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=+3. Do you think the JPMorgan Chase octagon will become as recognizable as the Nike swoosh or the McDonald’s “golden arches”? Do you think the firm’s brand name will have equal success? Why or why not?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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