=+3. Find an advertisement that uses product-related segmentation as part of its strategy for reaching consumers. Present

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=+3. Find an advertisement that uses product-related segmentation as part of its strategy for reaching consumers. Present the ad to the class, identifying specific aspects of the ad, such as segmenting by benefits sought, segmenting by usage rates, or segmenting by brand loyalty.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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