=+3. In pairs or individually, select a firm in your area and ask to interview the person

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=+3. In pairs or individually, select a firm in your area and ask to interview the person who is in charge of purchasing. In particular, ask the person about the importance of buyer–seller relationships in his or her industry. Report your findings to the class.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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