=+3. Much of Nielsens research is still reported manually by the subjects of its surveys. Do you

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=+3. Much of Nielsen’s research is still reported manually by the subjects of its surveys. Do you think this method provides reliable and unbiased results? Why or why not? Why do you think Nielsen has a policy of prohibiting volunteer participants in its television surveys?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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