3. Rewards programs. Virtually all hotels and airlines have customer loyalty rewards programs. Go to the Web

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3. Rewards programs. Virtually all hotels and airlines have customer loyalty rewards programs. Go to the Web sites listed here to learn more about the rewards programs offered by Southwest Airlines and Starwood hotels. Prepare a brief report comparing the two programs.

http://www.southwest.com/rapid_rewards/?int=GNAVRPDRWDS

&disc=&ss=0 http://www.starwoodhotels.com/preferredguest/index.html

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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