3. Sustainability. Johnson & Johnson engages in a major effort to incorporate sustainability into its wide-ranging business

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3. Sustainability. Johnson & Johnson engages in a major effort to incorporate sustainability into its wide-ranging business activities. Visit the Web site listed here and read about the firm’s recent activities. How does Johnson & Johnson promote sustainability? What are some specific examples?

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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