3. Target market. Visit the Web site of Philips. What strategy or strategies does the firm employ...

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3. Target market. Visit the Web site of Philips. What strategy or strategies does the firm employ for reaching its target markets?

Does it rely more on undifferentiated or differentiated marketing?

http://www.philips.com

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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