3. Working alone or with a partner, choose a new-product idea, or a variation on an existing product, that you think would appeal to your classmates, such as yogurt or an energy drink in a new flavor, and devise a test marketing plan for it.

Determine where you will test your product and which variables you will assess, such as price and promotional activities.

Be prepared to present your plan to the class and include a description of the information you hope your test market will provide.