=+4. ABC has made some of its TV shows (such as Lost and Desperate Housewives) available for

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=+4. ABC has made some of its TV shows (such as Lost and Desperate Housewives) available for download to iPods and to PCs. Discuss how this strategy demonstrates a strategic window for the company.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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