=+4. Are there any demographic groups that could be Harley-Davidson customers but are not? If so, how

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=+4. Are there any demographic groups that could be Harley-Davidson customers but are not? If so, how can segmentation help the company’s marketers reach them?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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