4. Choose one of the following products and describe a marketing approach that segments the target market

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4. Choose one of the following products and describe a marketing approach that segments the target market by benefits sought:

a. Kryptonite bicycle lock

b. A private college or university

c. Pella windows and doors

d. Vacation Village water park

e. Edy’s Grand Ice Cream

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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