4. Differentiate between advertising and product placement. Which do you think is more effective, and why? 5.

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4. Differentiate between advertising and product placement.

Which do you think is more effective, and why?

5. What are the benefits and drawbacks of publicity?

6. Why is sponsorship such an important part of a firm’s IMC?

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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