=+4. On your own or with a classmate, select a print advertisement and identify its cognitive, affective,

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=+4. On your own or with a classmate, select a print advertisement and identify its cognitive, affective, and behavioral components as well as your attitude toward the advertisement. Discuss the advertisement with your class.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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