=+4. Take a careful look at a direct-mail catalog that you have received recently. Who is the

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=+4. Take a careful look at a direct-mail catalog that you have received recently. Who is the audience for the products? Did the firm target you correctly or not? What is the response the firm is seeking?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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