=+4. The Internet provides ready access to secondary market information but is also a portal to an

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=+4. The Internet provides ready access to secondary market information but is also a portal to an almost limitless store of primary information via message boards, chat rooms, e-mail questionnaires, newsgroups, and Web site registration forms.

What are some specific drawbacks of each of these methods for obtaining primary information from customers?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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