=+4. Think of a product that reminds you of your childhooda particular candy, a toy or game,

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=+4. Think of a product that reminds you of your childhood—a particular candy, a toy or game, a television show or movie, or a brand of clothing. Describe how you would reposition that product for today’s marketplace. Would you try to appeal to children or a different market segment?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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