4. What are some of the ways marketers can break through consumers perceptual screens? If you were...

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4. What are some of the ways marketers can break through consumers’ perceptual screens? If you were a marketer for a line of pet food for cats and dogs, what method might you use?

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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