=+4. With a classmate, choose a good or service that you think could benefit from guerrilla marketing.

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=+4. With a classmate, choose a good or service that you think could benefit from guerrilla marketing. Imagine that you have a limited promotional budget and come up with a plan for a guerrilla approach. Outline several ideas and explain how you plan to carry them out. Present your plan to the class.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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