=+4. With a partner, identify a product that you are familiar with that is either niche marketed

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=+4. With a partner, identify a product that you are familiar with that is either niche marketed or micromarketed. How might the firm’s marketers widen the audience for the product? Present your ideas and discuss them in class.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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