4. Working with a small group, assume your group designs e-business Web sites. Identify a local company

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4. Working with a small group, assume your group designs e-business Web sites. Identify a local company that operates with little or no online presence. Outline a proposal that explains the benefits to the firm of either going online or significantly expanding its online presence. Sketch out what the firm’s Web site should look like and the functions it should perform.

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Contemporary Marketing

ISBN: 9781111221782

15th Edition

Authors: Louis E. Boone, David L. Kurtz

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