5. Choose a company that makes great stuffsomething you really like, whether it is designer handbags, electronics,
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5. Choose a company that makes great stuff—something you really like, whether it is designer handbags, electronics, the tastiest ice cream flavors, or the best jeans. Now come up with a partner for your firm that you think would make a terrific strategic alliance. Write a plan for your alliance, explaining why you made the choice, what you want the two firms to accomplish, and why you think the alliance will be successful.
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Aysha Ali
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