=+5. Choose one of the following products, and describe your strategy for taking it to the next

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=+5. Choose one of the following products, and describe your strategy for taking it to the next stage in its product life cycle.

For products in the maturity or decline stage, describe a strategy for extending their life cycle.

a. Camera phone (growth)

b. SUV (maturity)

c. Day spa (growth)

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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