=+5. On your own or with a classmate, select one of the following products. Visit the firms

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=+5. On your own or with a classmate, select one of the following products. Visit the firm’s Web site to see how the product is positioned. Present your findings to the class, detailing how—and why—the product is positioned the way it is.

a. Slim-Fast bars and shakes

b. Tyson chicken nuggets

c. Kleenex

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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